The Oil & Gas industry has truly pushed the boundaries over time, and delivered projects that were considered unthinkable not too long ago. The moment a project is delivered and production starts, the innovative mindset often changes, and the Oil & Gas industry ‘suddenly’ becomes a risk-averse industry. There are various good reasons for that. Every day we need to remind ourselves that we’re dealing with hydrocarbons. We want to make the most of our assets, and not unnecessarily experiment with new approaches to put humans, production, environment, reputation or careers at risk. ‘No one’ wants to be the first, and the word ‘new’ scares people off.
And the above is not unique for Oil & Gas…
But this doesn’t mean that there is no room for technology & innovation to get the most out of existing assets or to enhance projects.
The good news is: technology deployment can be done.
In the past years, we led deployment activities in support of assets and projects across Shell. Over 600 deployments were successfully delivered, with very significant impact on safety, production and cost. We have captured our experience in tools, processes and a set of critical success factors that are all discussed in detail in a 2-day learning programme. The first programme will be delivered 26-28 June, Delft, Netherlands.
An easy-to-access Technology Catalogue is one of the critical success factors. Just like in daily life where we’re used to e.g. Tripadvisor to find hotels and restaurants, it is essential to give users easy access to technologies available on the market. The Technology Catalogue that we’ve developed addresses this and through this blog we want to share the ideas behind it wider.
The Technology Catalogue connects technology suppliers, users (either directly, or through consultancy companies) and experts. It helps suppliers to increase visibility for their technologies, and helps users to see the wood for the trees. User/expert reviews give the confidence to accelerate the uptake of technology. Nothing gives more confidence than a review from someone we trust. Such review doesn’t need to be long, a few sentences can be sufficient to think: “perhaps this is something I should consider as well for my project”. This is not different from daily life, where we rely on opinions of people that we trust to e.g. decide which dentist to go to, or which plumber to call. Or big decisions such as in which part of town to buy a house; if already 10 friends live in a certain neighbourhood, you would typically do less research then when you’re the first to move somewhere.
The catalogue contains technologies in the broadest sense. Hence not only IT/Digitalisation technologies, but also e.g. hardware solutions and workflows. Technologies are grouped in modules around specific business challenges/opportunities. E.g. a module for maintenance, with underneath submodules for e.g. inspection, fabric maintenance, access to height, access to platforms (walk to work solutions), etc.
Users have free access to the catalogue. These can be end-users, but also consultancy firms that use the technology catalogue to enhance their offerings to their customers. Following signing in, users will get a few questions to indicate their role and to identify their main areas of interest. Based on this, they will immediately get a number of suggestions for technologies that are popular among their peers. As technologies within a module use fixed templates, users can easily compare technologies and add them to their toolbox. If of interest, they can directly contact the supplier. Technology deployment may require specific expertise, and we can help users by connecting them to our network of experts.
Suppliers pay a fixed per technology per annum. Suppliers have responded enthusiastically to the Technology Catalogue, as they see it as a way to increase their visibility and reduce their marketing/sales cost. Exhibitions cost time and money. Of course exhibitions continue to be necessary, but there are so many of them and they cost a lot. Also, decision makers often simply don’t have the time to go to exhibitions, and when they do go, the key people they would like to meet are typically not in the booth: other users or experts.
And yes, using the Technology Catalogue can mean that people will choose technology of one of your competitors. But like with hotels: some prefer 5-star hotels (and are willing to pay for it), others prefer location, etc. Hence dependent on your offering, sometimes users will go for your technology, sometimes for the technology of another supplier. The biggest competitor to technology though is not the technology of someone else, but that assets/projects just continue doing what they’ve always been doing. And this is something that the Technology Catalogue addresses: by creating the visibility combined with user/expert reviews, people are more likely to start using technology instead of doing what they’ve always done.
Want to learn more? Visit www.technologycatalogue.com !
Would you like to get your technology included in the catalogue? Are you interested in using the catalogue? contact us via firstname.lastname@example.org